The Media Ant being an authorized agency for ad planning and buying on STAR Maa provides a data research-backed plan and ensure that you get the best rates. The last role of the TV ad buying agency is to ensure that the ad is played on STAR Maa and provide the advertiser with the number of people who saw your ad. Various such variables can be tackled by the media agency while buying ad space in STAR Maa. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Scheduling of the ads will depend on the campaign objective and the pricing. Once you have decided to go ahead with advertising in STAR Maa, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price.

The agency uses BARC data to decide the TG and STAR Maa viewer profile matches. Firstly, the media agency will help you in deciding if advertising in STAR Maa is right for your brand. There are several roles that a media agency plays while executing your TV campaign. Media Agency can play a critical role if you are planning to advertise in STAR Maa.

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